Privacy Policy

Exient Boost is a service operated by Exient Publishing Limited ("we", "us", or "our"), a company registered in England and Wales. We provide embedded game development teams and staff augmentation services to game studios.

This policy explains what personal data we collect through exientboost.com, why we collect it, how we use it, and your rights in relation to it. We are committed to handling your data responsibly and in compliance with the UK GDPR and the Data Protection Act 2018.

Who This Policy Applies To

This policy applies to individuals who interact with exientboost.com, including studio leads, producers, CTOs, and other representatives of game studios who contact us to enquire about our services. We process data on a business-to-business (B2B) basis and do not target consumers.

What Data We Collect

Contact Form

When you submit an enquiry through our website, we collect:

• First name and last name
• Work email address
• Studio or company name
• Engagement type (e.g. Individual Specialist, Small Pod)
• A description of your project or brief
• Your consent preferences (marketing communications and data processing)

Automatically Collected Data

When you visit the site, the following data may be collected automatically by us or our third-party tools:

• IP address and approximate location
• Browser type and device information
• Pages visited and time spent on site
• Referral source (how you arrived at the site)

Special Category Data

We do not knowingly collect any special category personal data.

Why We Collect It & Legal Basis

Under Article 6 of the UK GDPR, we process your data on the following legal bases:

• Consent: To send you marketing communications about Exient Boost services, where you have explicitly opted in via the contact form.
• Legitimate interests: To respond to your enquiry, understand how our site is used, and improve our service. We have assessed that these interests are not overridden by your rights.
• Pre-contractual steps: To progress a discussion about a potential engagement between your studio and Exient Boost.

Third-Party Tools & Data Processors

We use the following third-party services that may process your personal data on our behalf:

HubSpot

Contact form submissions are sent to and stored in HubSpot CRM (HubSpot, Inc., USA). HubSpot acts as a data processor on our behalf. Data is transferred under Standard Contractual Clauses. HubSpot's privacy policy is available at legal.hubspot.com/privacy-policy.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company) to measure the effectiveness of our advertising and understand how visitors from LinkedIn interact with the site. This sets a cookie and collects data including IP address, device, and page events. You can opt out of LinkedIn tracking at linkedin.com/psettings.

Google reCAPTCHA Enterprise

Our contact form uses Google reCAPTCHA Enterprise (Google LLC, USA) to protect against spam and abuse. reCAPTCHA collects hardware and software information (such as device and application data) and sends it to Google for analysis. This processing is subject to Google's Privacy Policy.

Cookies

We use the following types of cookies:

• Essential cookies: Required for the site to function (e.g. security tokens).
• Analytics and tracking cookies: Set by LinkedIn Insight Tag and Google reCAPTCHA to understand site usage and protect against abuse.

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

Data Sharing

We do not sell your personal data. Access is limited to Exient team members with a legitimate need to respond to your enquiry. We may share data with:

• Our data processors (HubSpot, Google, LinkedIn) as described above
• Professional advisors (legal, financial) where necessary
• Authorities where required by law
• A successor entity in the event of a business transfer or acquisition

International Data Transfers

Some of our third-party processors (HubSpot, Google) are based in the United States. Data transfers are protected by Standard Contractual Clauses approved by the UK ICO or equivalent safeguards.

Data Retention

• Enquiry data: Retained for up to 2 years from the date of initial contact, unless an engagement is entered into (in which case data is retained for the duration of the engagement plus applicable legal periods).
• Marketing contact data: Retained until you withdraw consent or request erasure.
• Analytics data: Retained per the policies of the respective third-party tool.

Security

We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss, alteration, or disclosure. In the event of a suspected data breach, we will notify affected individuals and the ICO as required by law.

Your Rights

Under UK GDPR you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Ask us to correct inaccurate or incomplete data
• Erasure: Ask us to delete your data where there is no legitimate reason to continue processing it
• Restriction: Ask us to limit how we use your data in certain circumstances
• Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing based on legitimate interests or direct marketing
• Withdraw consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, email us at privacy@exient.com. We will respond within 30 days.

Complaints

If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Telephone: +44 303 123 1113
• Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Exient ICO Registration Number: ZA494378

Contact Us

For any questions about this policy or how we handle your data:

• Email: privacy@exient.com
• Website: exientboost.com

Updates to This Policy

We may update this policy from time to time. The date at the top of this page reflects when it was last revised. Where we hold your contact details and make material changes, we will notify you directly.